Communication is the lifeblood of organisations, and to improve their competitive advantage, businesses are increasingly harnessing technology to take their communication capabilities to the next level. Rapidly growing Voice over Internet Protocol (VoIP) technology continues to evolve and behests companies to track and adopt the latest trends.
VoIP services hold advantages to businesses of all scales and sizes. In tandem with The Internet of Things (IoT), VoIP promises to act as a driver to achieving the revolutionary ‘smart office’ with systems of interconnected devices. In addition, the benefits of VoIP connections include security and stability, with value-added services such as call forwarding and teleconferencing. Consequently, today’s businesses are much more distributed, mobile and collaborative, and want to take advantage of digital tools such as email, messaging, video, content sharing and other rich media applications.
Dynamics of the VoIP market
Across each segment within the VoIP market, the growth of VoIP technology has never stagnated. Compared to other communication technology, it has enjoyed boisterous growth numbers for a long duration with varying reports estimating that there are 1 billion connections in use.
Aside from the benefits that VoIP technology brings, factors that are likely to contribute to its growth include the fact that the market is far from being saturated with new players entering the market all the time, causing existing competition to intensify, and end users to benefit from lively competition.
An enabler of unified communication
Innovative, modern businesses should view every communication channel as important, and the convergence of several platforms and channels such as data, voice, video, mobile, are the ideal. This enables the delivery of a unified communication platform for end-users. VoIP technology is the core of unified communication since it enables functionalities such as instant messaging, voice calling, teleconferencing, video calling, and group video calling using the same workflow, and from any device enabled with a suitable VoIP application. VoIP ensures reliable, secure and effective information transmission.
Advancing communication mobility
Mobility is the key factor responsible for the persistent growth of VoIP technology. Businesses are mainly looking to switch to VoIP solutions for the following reasons: They need to forward calls to mobile devices; they want a flexible voicemail system can be easily accessed via a mobile device; and, they require a phone system that enables interoperability with existing mobile phones.