In the beginning was a dial-up connection. We were all thrilled with it, but you could milk the cow and make a cup of tea while you waited for one website page to load. Since we were all governed by the same slow speed, it was no problem. Then came broadband connection, and the fastest, most widely used one was ADSL. We were exuberant with speeds of up to 8 Mbps.

And so it goes…LTE, the fastest broadband, achieved speeds of up to 50 Mbps,

But now there’s Fibre. And businesses can get to a maximum speed of 1 Gbps. For now.

The problem with old and outdated

The problem with old and outdated broadband is not being old and outdated, because who cares?

The real problem in terms of internet connection is staying stuck when your people could be getting more done in less time. It’s all about efficiency, productivity and happy customers.

Business Fibre gives businesses what they need to compete in this day and age.

Consider it:

With dial-up connectivity, we needed the internet for email and badly designed websites, but now some businesses are completely dependent on the digital sphere, and most require online applications that require fast broadband.

The following all need fast internet connectivity, or your staff and customers are likely to experience frustration and delay:

• Cloud applications that are used daily, like Google Drive.
• Core business software like CRM’s and digital payment enablers.
• File backup and storage like Dropbox.
• Collaboration/project management software like Asana or Trello.
• SaaS like email marketing software, webinars, Microsoft Office 365, DocuSign.
• VoIP, which replaces traditional landlines. An example is Skype.
• Online video conferencing software.
• Uploading content on websites.
• Uploading content to social media, as well as the tools that facilitate bulk distribution.
• Receiving email that’s more visual.
• Online advertising like Google for Facebook ads.
• Online graphics designs applications like Canva.
• Streaming video content.

You can see from this list, that unless your business is still in the stone ages, most of the work your employees are doing, is more than likely online. The more users that connect online at the same time, the more speed you need from your broadband connection.

Failure to move with the times means less productivity and efficiency, employee frustration, and angry clients.

Benefits of business Fibre

The two most important elements to selecting the right broadband connection for your business has to be 1) reliability and 2) speed of the connection.

Fibre tops all broadband choices with both.

Fibre is more reliable

Fibre is more reliable because:

• Of its fibre-optic cables, which are the least susceptible to interference from weather, nor are these cables worth stealing, and they are practically immune to corrosion. This all means that there is less chance of downtime.
• ADSL and DSL run off cables. In terms of reliability, any cables are better than wireless, radio or satellite which often struggle with interference, but Fibre tops copper cables significantly.

Fibre is faster

Closely linked to reliability, is line speed.

Want to see the difference in speed of ADSL vs. Fibre broadband? Watch this:

In this example, Fibre was 20 times faster than ADSL!

Now, although Fibre can achieve far superior speeds (up to 1 Gbps) than any other connection, the actual speed really depends entirely on who your internet supplier is.

Shocking, right? And why is this the case, and why don’t most people know about it?

Well, it’s the same with ADSL, DSL, LTE, and wireless or Wifi: your ultimate speed depends on who you choose to be your ISP.

There are many reasons for this, but it boils down to interference and location.

Your supplier is key because if they offer Fibre but not for the last mile, your speed will really be determined by whatever is used for the last mile connection.

Now, when ISPs fail to disclose this kind of information, and you only know once the connection is installed, the question becomes: how on earth to find the best Fibre supplier that you can trust?

Well, the best way of knowing who to trust, is with transparency. The more information the ISP provides, the better.

For example, MyBroadband Speed Test in January of 2018 showed that BitCo offers the highest average download speed among ISPs in South Africa, and here’s an honest insight into how BitCo’s Fibre broadband connection compares to other South African ISPs. You can also find a lot of helpful resources here.

The bottom line? Business Fibre, when supplied by the right ISP, boasts significant higher speeds, is exceptionally reliable, and this results in increased revenue.

Take our online connectivity guide to find the perfect solution for your business!