How VoIP has influenced social media

Social media sites are consistently making improvements to connect more people. Of the various technological upgrades made by social media site developers, the integration of VoIP with platforms such as Facebook was one of the most beneficial developments. Specifically, the use of VoIP in social media platforms is a popular choice among business owners.

VoIP has changed the world of communication, including business communication. It is through VoIP technology that consumers’ questions and concerns can be addressed directly. Additionally, social media has become as vital as having a website, and customer service representatives no longer rely only on phones and emails to resolve issues, answer questions, or collect reviews.

Product Advertisement

By using social media platforms, businesses can engage with consumers and endorse their products and vastly increase their sales.

Wider Customer Reach

Through the integration of VoIP to business systems, organisations can conveniently collect customer feedback through status updates, tweets, and comments. The implementation of VoIP services aids both customer retention and helps create networks and business spaces where consumers can raise their concerns and join relevant conversations.

Reputation Management

Social media can assist with the management of an organisation’s online reputation. Negative comments can be tracked, content can be optimised, and feedback can be monitored to allow appropriate action when negative comments are posted.

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Resourceful Mobile Consumption

Mobile adapted applications such as WhatsApp, Line and Hangouts offer an entirely new social media experience to consumers and marketers. They combine aspects of social networking with unique mobile features.

Affordable and Flexible Communication

Since mobile-VoIP in social media is portable and free, prospective clients or business partners can be contacted anytime, anywhere.

Integration with mobile apps

People not only stay in touch with families and friends, they buy, read, inform themselves, entertain themselves, and they communicate with brands on the move. This growing trend has enabled mobile app development, and brands are trying to keep up to enable as many communication platforms as possible.


VoIP integration with mobile apps helps customers get in touch with businesses in whatever manner suits them best at any given moment. If a customer representative is a button away, they are more likely to engage. VoIP serves to cut their journey shorter and make it simpler for them to communicate through mobile apps directly with the brand.


Effective communication

Ongoing customer support requires a nuanced strategy to survive the sheer number of daily inquiries, feedback collection, and crisis mitigation. The importance of phone systems for small business has never been greater to provide a competitive customer service while simultaneously cutting expenses. Without an actual, physical landline system, an effective digital solution that matches your social media, your brand can streamline every channel of communication to a single phone number with several digital outlets.

Better customer engagement

Speedy responses, immediate customer support, and consistent communication through mobile as well as digital means lead to higher engagement rates. VoIP extends communication to help turn leads into actual customers. This integration helps with useful information gathering, including contact details and communication preferences. Future social media campaigns can also be refined with the help of the information collected through a VoIP system.

Feedback gathering

Customers are influenced by the opinions of their peers, and especially their family and friends. Online reviews have become vital to modern companies to increase trust, loyalty, and resolve issues with customers who might have had a less than optimal experience with a business. Integrating VoIP with social media allows organisations to gather feedback and elicit reviews in a simple and effective manner. Social media content strategies may be based on information collected via text messages, phone conversations, and chat.

Digital improvements reshape our world and enable us to become better-connected which means that a brand cannot afford not to implement a multi-channel communication strategy.

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