Highest Quality Coffee Meets Highest Speed Internet at Starbucks SA
Johannesburg, 26 July 2018 – National Telecommunications and Internet Service Provider, BitCo Telecoms, has partnered with renowned international coffeehouse, Starbucks South Africa, to provide their local stores with uncapped and uncontended Fibre with Internet speeds of up to 1Gbps – a first for the franchise globally. The roll-out has begun in selected stores already and will continue throughout all stores nationwide. The new Starbucks stores in Johannesburg’s Melrose Arch and The Marc (previously known as Village Walk), which recently opened their doors are also the first to experience high speed Free Wi-Fi provided by BitCo that is connected to the 1Gbps line. In months to come, all Starbucks stores Wi-Fi will be powered by BitCo Telecoms.
As passionate connoisseurs of high-quality coffee and rich tradition, Starbucks is known for being more than just a coffeehouse; It’s not unusual to see people coming to Starbucks to chat or relax, have meetings or get some work done. It’s a neighborhood gathering place. “Part and parcel of providing our customers with a memorable third place experience, is equipping them with all they need for a seamless visit,” says Starbucks SA Managing Executive, Clive Liversage. “Fast, reliable Internet access is therefore hugely necessary for an environment like ours, where many of our customers come to work remotely,” Liversage adds.
With plans to open upwards of 50 stores nationwide in the next few years, the Starbucks partnership presents BitCo with the perfect platform to continue to revolutionise business connectivity, as they have been doing for the past twelve years. “Providing customers with superior-quality service is a common goal we share with Starbucks SA,” explains BitCo’s Chief Sales Officer, Michael Colin. “Starbucks wanting the most for their customers ultimately allows us to do what we do best – which is to offer premium Business Fibre Internet with speeds that up until now, have not been experienced before” adds Colin.
When Starbucks opened its 12th store in South Africa in July 2018, it was dubbed the retailer with the fastest Wi-Fi, boasting download speeds of 100Mbps. With South Africa’s coffee market continuing to grow, the franchise is sure to benefit from BitCo’s faster-than-ever Internet speeds that will entice new customers to pay the coffeehouse a visit.