The integration of local and global markets in a global economy leads to the interconnectedness of national economies and is changing the business landscape in South Africa. Due to developments in IT, transportation, and communication, the pace of globalisation has accelerated, and the Internet has permitted fast and 24/7 global communication.
The popularity of social media has made national boundaries irrelevant as prosumers use new forms of content creation, collaboration, and communication. Marketing specialists have had to adopt to the extensive use of smartphones which enabled global shoppers to have access to ‘virtual’ global markets and are utilising new methods to target both national and international consumers.
Consumers and producers are sourcing globally for the cheapest products and materials and the reductions in cost can generate increased profits for shareholders. Globalisation has also required companies to provide consumers with adequate communication networks in terms of speed and volume of data transmissions, bandwidth, portability, and the quality of communication. Consequently, fibre optics, satellite communication and new generation networks are realities. Unreliable Internet connections have real costs to businesses and any unplanned downtime can bring business communications and productivity to a complete stop.
The new business scenario and fibre optics
The technology that has enabled modern fibre optics has had a long history and it is nearly a hundred and fifty years since Field laid the first transatlantic cable, and by the end of the 1980s a glass cable covered the distance between Tuckerton (USA) and Penmarch (France), passing through Widemouth Bay (UK). Currently, about the width of a garden hose, 700,000 miles or 1126540,8 kilometers of cables lie beneath the waves of our oceans relaying the world’s Internet and telephone traffic.
Today, fibre optics offer companies guaranteed operation and most customers experience the benefits of speed of transmission, bandwidth, and reliability. Fibre-optic Internet is faster than even the highest-speed copper Internet connections, with options available that range from 5 Mbps to 10 Gbps meaning that productivity is not affected as is the case with copper line transmission.