Digital Job Hunting Quick Tips
If you’re in the market, there is only way to go job hunting, and that’s digital job hunting. Online job searching—and recruiting—is now the status quo. That being said, there are some things you ought to know if you want to make the most of it.
Learn Search Engine Optimisation Basics
The interweb is pretty darn big. Scratch that, colossal. The art of being seen is not about “standing out”. Instead, it’s about making yourself findable. That’s where Search Engine Optimisation (SEO) can help in a BIG way.
SEO is the art of preparing online content so that it is easily read by humans and search engines (Google, Bing, Yahoo). Search Engines like Google have sophisticated software that reads all the content on the web and remembers key things about each site, called indexing. If you read our website, for example, it’s evident that we’re all about Information Communication Technology (ICT), namely telephony and Internet connectivity.
If you’re going to be placing your CV on multiple recruitment sites like careers24.com , Pnet , or Career Junction the sites themselves are going to “index” your profile based on specific keywords. That way, when a potential employer uses the platform, they can easily search for the right candidates.
The social media giant of business networking, LinkedIn , has capitalised on this for years. What you list as “Skills & Endorsements” are the same keywords used to match your profile to job searches and recommendations.
What You Can Do Right Now
- Clean up your CV and ALL of your online visibility.
- Use plain language and short sentences. Flowery, jargon-filled sentences are hard to read and bad for SEO.
- Use the same keywords that are listed in your dream job adverts. Place these under “skills” and in the descriptions of your previous experience in your CV.
It may sound profound, but take it literally! Can you find yourself online? More important yet:
- Where can you find yourself online, and
- How do you look?
Reputation is everything. Your CV just gets you noticed, your online persona tells a story. It’s common practice these days for recruiters and employers to do a little background that includes squizzing your social media profiles. And your future employer has a right to protect their brand too.
Sure, sure there’s the debate about privacy and your right to express yourself. However, once it’s online, it is part of the public domain—fair game, really.
You can and should tighten your privacy settings to control what the general public versus friends and family see. Just remember, though, that they only real way to keep things private is not publish it in the first place.
What You Can Do Right Now
- Clear your browser cache and search history, perform a search on your name.
- Delete out-dated accounts, update the relevant ones.
- Tighten your privacy settings on all your social media profiles.
- If you find a mention, or picture about yourself that you did not publish and don’t want online, contact the content owner a request a “takedown”. If the content owner does not comply (for any reason other than legal), you can contact the website host or even the Internet Service Providers’ Association (ISPA) for assistance.
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