5 Internet Tools All Businesses Are Using – And You Should Too
The Internet has long since changed the way business is done, and for the better. As technology evolves, so does the efficiency of the typical organisation, no matter how big or small it is.
This is of course assuming that said organisation utilises the wide array of available Internet tools. Here are some of the more important ones that I feel every business should be using.
The Cloud (Dropbox, Google Drive, Office 365)
The cloud is a popular topic of discussion between business owners, and for good reason. It’s a platform that offers a collection of tools that allow scalability and improve efficiency, all without breaking the bank.
Take Google Drive for example. For a small monthly fee, it allows a business to take its precious data offsite. This in itself offers several benefits – no onsite server costs, improved security, and more. All that’s needed to make use of this, and many other existing and excellent cloud tools, is a good Internet connection.
Video Services (Skype for Business, Vidyo)
The days of having to travel to and from meetings are coming to an end. Internet speeds in South Africa have now reached a point where video conferencing can, and will, become a business norm.
Think about it, if you’re a salesperson for example, how much time have you spent in the last month alone driving to and from clients? That’s a waste of both your time and money. Video services allow you to bridge the distance instantly, freeing up valuable resources to be used elsewhere.
Productivity Tools (Trello, Evernote, Slack)
One of the best ways to help a business grow is to improve its efficiency. Several productivity tools exist online that can assist in that regard. There are far too many to list here unfortunately, but I have picked some that stand out.
Trello is a great collaborative tool that will allow you and your team to manage projects visually. Evernote is a notepad that exists online, where you can share your thoughts across multiple devices and with others in a flash. Lastly, Slack is a flexible communication tool that allows messaging to take place between individuals, teams, departments, and more in one neat, easy to use platform.
Social Media (LinkedIn, Facebook, Twitter)
Social media is great for keeping up with friends, relatives, and current affairs. It offers great business uses too, however.
LinkedIn, for example, is a professional platform that every organisation should definitely consider using. It can be used to boost brand awareness, share thought leadership pieces, and more. Facebook and Twitter, while allowing similar uses, also bridge the distance between a business and its customer. Using either to interact with clients can generate leads, or help retain loyalty.
Customer Relationship Management (CRM) Software (HubSpot, Zoho, Apptivo)
Speaking of customer relations, let’s talk about CRM tools for a moment – they exist to collect and analyse client data. This allows a business to make better decisions that can lead to retention, conversions, or the best case scenario, both.
One utility of CRM is the ability to automate marketing. A business can look at their database for example, to identify customers who have been inactive for a specified amount of time. Those very clients can then be emailed with promotional material, let’s say a voucher, that could potentially entice them to come back.
Find the right tools for your business
Whatever process or practice you wish to conduct, chances are, there’s something that already exists online that can assist. With a wide range of connection solutions available today, both wired and wireless, there’s almost no excuse for an organisation to not take advantage of the wide library of Internet tools. All that’s left is for them to go out and find out which is best for their business.